One of the aims of every business is to increase revenue. However, as much as revenue generation is vital to business owners, customer satisfaction is critical because a satisfied customer will keep coming back to patronize that business.
At golf courses, the revenue generated might often not be as much as what was initially expected. As such, it’s advisable to have some golf course revenue generating ideas, which might include:
This golf course revenue generating idea has to do with the 80/20 rule. The rule states that 80 percent of the revenue generated by any business on average comes from 20 percent engagement. You can know frequent customers by setting goals or milestones, depending on their activity. If customers are rewarded with vouchers or free rounds at the golf course, it’ll encourage them to patronize more and even recommend your golf course to their friends.
Sale of Branded Merchandise
Besides the usual sale of branded merchandise, you can include a promotion that involves playing for a high number of times and getting a discount on branded merchandise. This strategy can generate revenue at your golf course in two ways: first, branded merchandise like customized balls, windbreakers, outfits, and umbrellas would bring in revenue as existing customers would love to buy them. Secondly, customers using branded merchandise would serve as human billboards, advertising your business. Either way, revenue increases.
Sale of Packages
You might not like discounting tee times. However, you can add irresistible packages to already existing tee time packages. It can be in the form of adding a free food voucher if you’ve got a food court. Customers who come to the food court with visitors would undoubtedly spend more than what the food vouchers worth. That can turn visitors into loyal customers, increasing your food court’s revenue and your golf course.
Monetize Your Website
A nice golf course website isn’t enough to increase revenue; monetize the website. You can do this by including an e-commerce page on your website. Besides increasing traffic on your page, a properly optimized website would sell off new golf-related products effortlessly.
Partner With Distribution Channels
Exposure is a surefire way to boost a business. Distribution companies help to attract new customers who may not have encountered your brand. Although it comes at a price, partnership with distribution companies is ideal for increasing golf course revenue.
Introduce a Self-Serve POS System
Excellent customer service is one strategy that’d attract customers to your business, and the use of the self-serve POS system can help achieve this. With this system in place, customers won’t have to wait in long queues to pay bills or make purchases. It’d help reduce the stress on customers and encourage them to return, which means more revenue for your golf course.
In all, these techniques aim to ensure that customers keep coming in and leave satisfied, leading to increased revenue for your golf club. However, it’s advisable to combine these golf course revenue generating ideas to increase customer satisfaction and revenue generation.